Launching MDM as Part of Larger Initiatives

Let me walk through a situation that may be common in many organizations. You as an IT visionary recognize the need for MDM initiative but are having difficulty appropriating funding due to cost concerns or simply as a result of organizational inertia. You decide to ride the coat tail of another major initiative that is somewhat related to the successful implementation of the MDM. Is it a good idea? I would suggest yes, but be careful about setting expectations and having the right level of buy in or your successful execution of MDM initiative may be perceived as not so successful. This may happen due to personalities involved or not having MDM implementation risks included in your schedule or cost estimates. You can be sure that you are going to run into data issues, and amount of data you wil have to deal with will always be more than you think. All these issues may impact the larger intiative and will reflect badly on the MDM effort.

Make sure all stakeholders understand that while MDM is expected to support the larger initiative, it has its own benefits and its goals are much larger in scope. Also, include additional time and cost to mitigate the risks.


Ashok

Business Event Subscriber Responsibility?

Thought I would write a comment about what are some of the expectations of a business event subscriber.  These would be rules that the business event publisher could depend on.  These sets of rules form the basis for Event Driven Architecture (EDA) based implementations.

Subscribers of business events and business alert notifications often assume that the business event publisher is responsible for insuring that duplicate events and any repeat alert notifications are suppressed. However, to protect itself the subscriber has to be able to "analyze" the business event to determine if the erroneous event/ alert was sent by the business event provider, messaging architecture or the enterprise service gateway. The subscriber (business application, business process) would have to "know" when to discard the business event as being a duplicate event, as well as when to re-apply the same business event, which could have been issued as a result of change in the business policy or due to an increase in the business alert thresholds.  Knowing when an event transmission is real versus a false notification insures that the outcome of the EDA implementations are valid.

For instance, if a "low inventory alert" is received by the Purchasing Process it may react to this alert notification by transmitting a PO to the supplier. However, if the same Purchasing Process gets a second alert a few seconds or a few minutes later chances are the Purchasing Process may choose to ignore this. Not examining the alert more closely may cause it to erroneously discard the alert.  It is possible that in order to optimize and tune the response processing the subscription process just looks at the product and quantity to de-dup alerts received within a certain period thus causing the second alert to be discarded. The business impact of ignoring the second alert was failure to increase in the "minimum product level". The bottom line, the subscribing process has to know how to differentiate between fundamental business rule changes and duplicate alerts and not have a compute process optimization overrule business policies.

In general, in an event driven architecture realm the disconnectedness of the publisher/ subscriber pair places a burden on both parties to insure that there exists a mechanism and rules to enable "semantic" translation of the message payload that carries the business event or the business alert.  Without investing in the definition and analysis of these semantics benefits of the loose coupling EDA architecture would deliver a scalable technical architecture model but would not yield the right business outcome.

It must be noted that standards such as WS Eventing, WS Base Notificaitons and WS Notification help to define WSDL and XML Schemas for defining the mechanics of loosely coupled and inter-operable EDA implementations but the business semantics and rules in constructing and consuming the events are not really well laid out.  Not having had exposure to specifications such as ebXml and OAGIS business documents I assume some of the B2B interactions may have more mature semantic definition but for the most part I think these rules of engagement may still need to be fleshed out by the participating parties.

Thoughts and feedback on this topic would be very useful.
surekha -

Service granularity and service reuse - why information semantics are key?

In the following blog which refers to the Amazon CEO's "letter to the share holders" one is truly amazed to read about how the Amazon team constructs a single product detail page from a combination of 200 to 300 services!!

Amazon architects may have truly found a way to identify the right level of service granularity to combine these into composite service offerings - without causing the information in the combined service to be distorted. This so called semantic dissonance has led many of us architects to create coarse grained services which preserve the quality of information but at the cost of reuse!

This is the the balancing act of how to define a service with the right grain of information encapsulated in it such that once it is combined with another service the combined service is still able to deliver meaningful information at the same grain of the originally combined services.  This is what we mean by semantics that govern how to combine two or more granular services to create a meaningful composite service which continues to encapsulate information that is valid and accurate.  It may be technically possible to create a composite or a single course grained service starting from two granular services (long as the canonical models/ payload have common elements) but the combination may overlook key business constraints, business rules, regulations and algorithms that render the final response invalid and inaccurate.  

A very simple example, combining product sales of a region with product marketing dollars to yield a service that delivers marketing efficacy may be a great new service concept.  However, if the product sales service does not provide information about the tenure of the product company by region or the presence of similar competitor products by region then the marketing efficacy service is not able to account for lift in the sales accurately.  The reason being marketing efficacy service cannot appropriately reflect the efficacy of the marketing dollar as being attributed to the "novelty" factor (where in the product is the first to enter the market in this region, or else if the product has a very attractive "entry price point" as it's debut to this new region).  Both of these artificially show that the marketing campaign strategy is far more successful than it might really be.  The price and novelty had more to do with the sales lift. 

 

The use of information by the business to make strategic decisions and the study of information flow across lines of business and the alignment of business information to strategic business activities is key to business architecture. By extension we find that it is in the realm of business architecture to govern service interactions and the creation of composite strategies to guard against semantic dissonance. 

Please share with me your thoughts.

surekha -

 

How to take a Transaction Based Vendor Relationship to the next level?

In the following blog, I talk about "What is the definition of a strategic partnership with a vendor?" and outline a few thoughts on how large enterprises should engage with their vendor partenes and what the expectations of such a relationship should be.  A fellow blogger of mine expressed his "dissapointment" with vendor partners and their focus on selling new product as opposed to helping maximize the returns from the existing IT Assets.

I whole heartedly agree the pressure from vendors can be exasperating.  I was thinking if there is a way to turn this around. What if  as an example, your IT product vendor were told that they would have to provide expertise (at no cost) to solve current interoperability issues or resolve performance bottlenecks between their product and one other product while show casing a operations admin and management/ monitoring tool - OAM tool?  This would be their elite product engineering or premium consulting service participating on-site mentoring your team and not the "support" organization which has to trouble shoot remotely.

Another example, if this is a package solution vendor with a long deployment cycle then the vendor can be asked to offer (again for free) analysis tools or processes or best practices and other accelerator kits that improve speed to market for their product, with the chance to demonstrate components of their next generation product.  Again, the vendor has to part with IP (intellectual property) and address your pain point with the chance to demo a product that would or could be a fit in "your" enterprise.


The result would be the ability to extend or enhance the life of existing investments, while evaluating the vendor product, vendor processes and expertise in a real life scenario.  Most importantly however, you are putting their resolve to test as to whether they are able to or willing to be your strategic partner and not just a transactions based product vendor.

Of course, I would be remiss in not stating that VMO, PMO and your legal departments would have to help with insuring this was a fair and scientific discovery process and also, that the licensing models were conducive to both parties.

As always your comments are welcome. 

Surekha -

Should Architects aspire to be Product Managers?

One of the interesting trends I am observing is that Architectures aspiring to be Product Managers. Have recently come across multiple PM who were architects and have also been approached my a few who are interested in becoming one.

Following are my thoughts on when Architects should consider PM as their career path.

1. A true Business Architect with the ability to map the technology strategy to align with the Business Strategy
2. Good understanding and hopefully first hand experience interacting with the real customer (not the business units)
3. Good understanding of revenue and business model
4. Passionate and believe about the role of the products in the customers life (whatever they are using the product for)
5. Ability to influence cross-functional team and get everyone passionate and focused on the product
6. Willing to change course mid-stream based on customer/market feedback
7. Ability to ride up and down the market roller coaster
8. Ability to keep singularly focused on an single product/portfolio

Do not take on the role:

1. by assuming that PM get to define the product and every one else will follow without any questions (the PM is responsible for bringing every one on board)
2. consider whether one would be a great Architect vs. a good Product Manager (focus on what one is better at doing - a great advise given to me by my manager)
3. do not want to deal with constant communication with customers / leadership teams
4. assume that the grass is greener there - doing what one does best shall reap the right rewards

Just my point of view and this could also apply for taking on a role of a Business Liaison in an IT organizations.

- Yogish

Enterprise Architecture (EA) team's role in Solution Delivery

Hello Fellow Architects - I am writing this blog in response to Todd Biske's blog entry on the fact that Enterprise Architecture Must Assist in Delivery.  I am in complete agreement with Todd on this aspect of EA's role in the enterprise.  Participating in delivery of business solutions is a value add that cannot be discounted. Not only does it add to the credibility to EA but it allows EA to be viewed as an ally which makes it easy for it to stay in touch with the "goings-on" in the enterprise.  This partnership and visibility is key to start identifying cross-domain synergies and cross-business process impacts across all the granular projects.

As the leader of EA I have tried to instill this behavior in my team.  My team is now seen as a much more "useful" partner by delivery and not just as a "watch-dog".  Some of this perception change was a result of EA working with delivery in coming up with practical multi-step solutions/ alternatives to EA standards compliance. We reached out to the delivery teams that were under a severe time crunch to come up with Remedial Action plans that incorporated tolerable architecture compromises that would not jeopardize the stability and flexibility of the solution while still delivering business value (on-time!!).  Putting such intermediate architecture solutions in place with hooks for building upon these architecture constructs increased buy-in from both application delivery teams and their business partners.  The result the business partners got to test a more robust solution and were willing to give the project team adequate time in the next phase.  In addition, we were "invited" to review plans for the next phase where we could inspect the program plans that included time to work on the agreed upon architecture compliance roadmap. I have to admit that EA did go down to a much more technical design level for helping with the integration and infrastructure to be able to communicate our architecture roadmap and recommendations. 

EA achieved not just inclusion in the process but also this forced our architects to stay in touch with reality.  This education for our Enterprise Architects allowed us to understand both limitations and constraints of the enterprise and also the technology.  Learnings from this experience were then taken into consideration in refining the technical reference implementation for the EA strategy. Finally, this education has enabled EA to be a more formidable team that was able to bring this knowledge to evaluate vendor "marketecture" thus keeping irrelevant products out of the enterprise.


Your feedback is invaluable.

Thanks.

Surekha,

I have been busy developing globalized SaaS products

It has been a while since I last blogged, especially after joining Intuit in 08-2008. For those not familiar with Intuit engineering culture, Intuit is one of the most admired companies above the other famous companies and can attest to that (feel free to drop me line if you want more details).

OK! enough about where I work and just a quick reminder to the readers of this blog - the comments on the blog represent my own personal view and not that of my employer or any third party (with disclaimer in place can now continue :) ).

For over a year now I have been working on a personal finance tool product called Intuit Money Manager which was launched last month in India through our partner Money Control - click here to learn more about the product and click here to get started with a 90 day free trial.

So what had this got to do with Strategic Use of Information Technology? Well! for those interested in managing your own money (like me) - we have been using tools like Quicken, Money (Microsoft withdrew the product from the market last year) and Mint.com which has been very useful in helping plan our finances.

Intuit Money Manager takes only few minutes for the consumers in India to get started and with capabilities like account aggregation, auto categorization, setting goals, reviewing trends (income & spending) and tracking investments provides a comprehensive PFM tool that is configured for the Indian market. For the folks in the US - I would direct them to Mint.com which provides similar capabilities and have personally been using this product since they launched.

In the subsequent blogs I shall try and provide some additional insights on developing globalized SaaS product and how adopting Services Oriented Architecture has helped us achieve this at a much faster pace than traditional development methodology. This approach is not just adopted by our product teams inside the company. Intuit does also provide 3rd party developers to access services at the Intuit Partner Platform and would recommend you check it out, especially if you want to develop and launch a SaaS based consumer or small business product(s) rapidly.

More to follow later and as usual feel free to drop me a line with your comments/feedback.

- Yogish